What We Do
Responsible for SU's comprehensive communications efforts, Public Affairs works to:
- Amplify SU’s unique voice, image and reputation.
- Partner across campus to synchronize marketing and communications efforts to ensure our brand promise is delivered.
- Develop and execute marketing and communications strategies that advance SU and share our excellence.
- Produce dynamic content across communication channels, spotlighting stories, achievements and initiatives that raise awareness about SU regionally and nationally.
Public Affairs is led by the Vice President for Public Affairs and Strategic Initiatives. Help us focus our collective power into a unified message, voice and look that shows ¾ÅÐãÖ±²¥ at its finest. Click below for more information.
Our division is comprised of Creative Services and Brand Strategy, Digital Strategy, Government and Community Relations, and Public Relations. We collaborate with stakeholders across campus to amplify the SU experience with creativity and enthusiasm.
Creative Services & Brand Strategy
The Creative Services and Brand Strategy Office provides support with print and digital communications and design.
- Produce The Sea Gull Magazine and other campus publications
- Graphic design & editing ( Business cards, Posters and fliers, Newsletters and magazines, T-shirts and promos)
- Brand and Logo design and management
- Digital signage messaging
- Copies and Prints (Exams, Handouts, Fliers and Posters)
- Event Rental Equipment
- Campus Photography
- Marketing Video Production
Digital Strategy
The Digital Strategy team team manages ¾ÅÐãÖ±²¥'s core digital communication platforms, collaborating with various campus groups to develop and execute comprehensive digital campaigns. Our key focus areas include:
- Website content strategy, governance, and user experience optimization.
- Administration and training for the Content Management System (CMS).
- Website analytics, tracking, and user testing.
- Search engine optimization (SEO).
- Email marketing and database management.
- Online event registration and ticketing.
- Management of electronic marquee messaging.
Our mission is to ensure a seamless and effective digital presence that aligns with the university's goals.
Government & Community Relations
SU’s Government and Community Relations Office maintains ties between the campus and its constituents.
- Playing an active role in the revitalization of downtown ¾ÅÐãÖ±²¥
- Promoting town-gown relations with University neighbors
- Working with local and state legislators to ensure ¾ÅÐãÖ±²¥ is doing its best to meet workforce needs in Maryland and beyond
Public Relations
The Public Relations Office officially promotes news and events on behalf of ¾ÅÐãÖ±²¥.
- Media relations
- Crisis and emergency communications
- Publicize SU events and achievements to external audiences
- Produce SU News, the weekly newsletter for external campus constituents
- Collaborate with all areas of campus to tell the SU story